Your New Online Business: Positioning
Posted By XternalStory on March 17, 2010
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If you are in the midst of starting an Internet business, the last thing that you want is someone adding to your list of decisions you need to make. However there is a topic that needs your attention during these early stages of business development.
Basically a marketing position identifies your unique place in the market. The key word here is unique. What makes your enterprise buy penicillin different from your competitors? What benefits do you offer your target cialis no rx market that the other amoxil cheap players don’t?
-Customer Service – Nearly any enterprise you can think of boasts that they have good service. However, remember how many you’ve patronized who don’t live up to those promises. The first step in making quality service a part of your unique position is to fulfill everything you promise. However, you still must identify cheap amoxil for the customer what it is that makes your service special. Maybe you have 24 hour live help available; perhaps you have next day shipment or they receive their shipping free. Find something that makes your business stand out in this way.
-Extraordinary Features and Appealing Benefits – Positioning is not just about what makes you different, it’s also about what you emphasize.
Folgers announces to the world that it’s “mountain grown coffee” ( a feature). Guess what? All coffee is mountain grown. Folgers just claimed this feature before anyone else thought to mention it. What’s something that none of your competitors are talking about?
-Price Point – This doesn’t necessarily buy phentermine mean you have the lowest price. You may be the most expensive in town, and that’s OK if you convince your customers you’re worth it.
-Negative Features – People probably find some things at your competitors annoying. Maybe they feel that they have to wait too long to get an answer to their questions. If that’s a good angle for you, try not phrasing it as a special positive feature, but frame it as a negative that they don’t have to worry about with your business. For example, you might say, “You’ll never have to wait for an answer to your questions with us.”
-Credibility – Some businesses like to brag generic amoxil about their long history. If your business is new, you need to find a different way to establish your credentials. Perhaps you might say that you bring fresh ideas to your industry or niche. Adding logos from recognizable, trusted sources helps as well. Join the Chamber of Commerce or Better Business Bureau. Work to obtain the endorsement of a magazine or a professional organization. Display those endorsements prominently. Plan for the future by soliciting testimonials.
-Others – Whatever you can think of that allows you to demonstrate that you are different from your competitors (in a good way, of course) is useful. That’s really all positioning is. Spend some time thinking through each phase of your business to see what you can point to in order to stand apart.
You will spend a great deal of time later developing your online business. You may even make adjustments to your positioning as you test what is working for you and what isn’t. Immediately, though, you must start working on your positioning statements. They are too integral to your long term success to postpone.
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