Use Search Engine Optimization on Your Search Engine Optimization Efforts–Say What?
Posted By XternalStory on February 2, 2010
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When we spend our money on article marketing, we focus on two things: 1) Cleverly enticing the readers of our masterful prose to visit our business’s website; 2) obtaining some “link juice” for the page of our site linked in our anchor text (i.e. SEO). After all, we want to get “the most bang for our buck” when it comes to content syndication. Particularly when we outsource to a web writing service, we want to make sure that we do more than merely recover our investment. That makes sense, in so far as we take it.
Sometimes our enthusiasm for generating external links to our website’s pages and our hopes that our readers will take the bait and click through to our site gets in the way of a rather important detail. For our articles to be truly effective, they need to be found by readers and considered worthy by the search engine algorithms.
Face facts, our new article isn’t the only one being posted on EzineArticles or GoArticles on any given day. Indeed, it probably isn’t even the only article being posted that day that deals with our topic, although nobody has written as cleverly as we have of course. So how do we insure that our article rises to the attention of the readership above all of that clearly inferior competition?
Yeah, I know the standard writing and submission tips:
* Use a descriptive title and, if possible, make it “catchy.”
* Use a good set of accurate and popular keywords to associate with it when we submit.
* On EzineArticles or other directories which offer us an opportunity to provide an abstract, make sure that is intriguing, so that the reader will want to click to the entire article.
All of those tips are important; none should be ignored. What we really need, though, is for the search engines to give our articles some much deserved respect. After all, most of our potential readers will find our article by means of a search engine. Only then can they be emotionally moved by our prose. Only then will they follow the link to our site. Only then will they repeated buy our product and service. Only then will we become as wealthy as King Midas as we sit around in our pajamas, working from home only fifteen minutes a day. Okay, I got carried away a bit by the marketing hype. I offer you my sincere regrets for getting carried away.
How do we really earn respect from the search engines for our articles? External links. Lots and lots of external links. And…how do we get those links?
We have to actively assign a part of our article marketing plan to creating external links to our content. Yes, that may mean somewhat fewer links to our site, but the trade is that linking to our articles that do lead to our site become more powerful.
Most of us should probably dedicate every third or fourth or fifth article to linking to existing articles. Here’s and example of what I mean: Every once in a while, post an article on A1Articles that has links to your two or three of your articles on EzineArticles and GoArticles.Use an EzineArticles submission to pass a little link love to a brilliant piece you have published on ArticleVista.
If this sounds as if it might complicate your overall strategy, your record keeping and your approach to writing, you’re right! Consequently, many Internet marketers outsource all of this to a well trained company that really understands writing, submissions, keywords and search engine optimization. Then we can just sit around in our pajamas and count our money.
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I think your write up was probably a strong beginning to a potential series of write ups about this topic. So many writers act like they know what they’re preaching about when it comes to this area and generally, very few people actually get it. You seem to understand it however, so I think you should take it and run. Thank you!
Have enjoyed your site very much and benefited from the information. Many thanks!